Ultimate Guide To Anti Aging Makeup Tips

Maybe you remember the first time you were pulled into the world of makeup—that childlike wonder and excitement manifesting from early adolescent memories of days spent playing dress-up and pretending to be fairies and princesses and the most mystical being of all: the Grown Up.

Makeup may have come early in the form of roll-on lip glosses and your mother’s tube of red lipstick and drugstore eyeshadow pots that were smeared on the lids with no regard for blending. Maybe makeup came later in life as a byproduct of that first job interview in a corporate setting, or a once-in-a-lifetime event.

Anti-Aging Makeup Tips for Women Over 50, 60, 70

Maturity brings a lot of changes for women (and men!), and as our skin changes, so do our beauty routines. Anti aging makeup tips can help us stay on top of what’s changing, and how we can keep up!

My lifestyle blog is called “Winsome to Wisdom” as a nod to the positive changes that occur with age, not just physical, but social and emotional as well. That being said, the physical changes that go along with our perimenopause, menopause, and post-menopause bodies can still be surprising and sometimes alarming. Specifically, our skin becomes more dry, less supple; our eyebrows go gray right along with our hair; lip lines, forehead wrinkles and drooping eyelids are both a positive affirmation of our life experiences and a real kick in the butt every time we look in the mirror.

As our skin changes, making the best of what we have takes many forms. Sensible anti-aging makeup tips offer simple and direct results.

The Anti-Aging Cosmetics Industry Wants You!

It comes as no surprise that anti-aging cosmetics is a HUGE industry! For decades, companies like Proctor & Gamble, Esteee Lauder, L’Oreal, Johnson & Johnson and others have vied for the over-40 cosmetics market. It is estimated that the market is expected to reach 60.26 billion dollars by 2026! Why does this matter to you? Well, in an industry as competitive and lucrative for companies as anti-aging skin care, makeup and cosmetics, the better the product, the higher the sales. Competition ensures that the demand for better products will result in more choice, lower cost and better skincare and makeup products for you!

Anti-Aging Makup Tips: Skin Care

It’s no secret that beauty comes in all shapes and sizes, or that its truest form is the one that stems from within. But that also doesn’t mean you should let your looks fall by the wayside as you age! And while there are undoubtedly as many tips and tricks to keep up with the beauty game as there are products to go along with them, before you get too carried away with foundations, lipsticks, and mascaras, it’s always best to start with a blank canvas. Yes, we’re talking about your skin. Skin care is of the utmost importance when it comes to applying makeup in general, but more so if the end goal is to maintain a healthy and youthful glow. With regards to mature skin, products are usually geared towards reducing the appearance of fine lines and wrinkles to give your skin a robust and fresh shine without the use of surgery.

• The first phase of your beauty regimen should always be to start with a balanced skin care routine.
• Plump, hydrated skin is a key player in contributing to the longevity of your makeup.
• It might be tempting to slap on a new bronzer right off the bat, but without proper care prior to application, this will only cause your makeup crease or cling to the fine lines on your face, giving you the opposite effect of what you want to achieve.

Taking care of your skin does not have to be lengthy and it certainly doesn’t have to be expensive. And while your practice should ultimately be tailored to your skin type and lifestyle, here’s a quick rundown of the most common steps that should be incorporated in your skin care routine:

• Start With Clean Skin!

All of anti aging makeup tips in the world won’t mean a thing without clean skil. Cleansers are used to remove any traces of dirt and oil that build up on the face and clog pores. Going about our everyday lives and being exposed to the agents of the outside world are breeding grounds for bacteria to seep its way into our skin, increasing oil production that results in makeup that refuses to stay put.

It’s always best to choose the right kind of cleanser for your skin type. There are many products with formulas created especially for mature skin. Since the skin tends to lose its moisture, nutrients, and natural oils as it ages, more older women find their skin drying out, though they might have struggled with oiler skin in their youth. For this reason, it’s encouraged to invest in a creamy cleanser that will also help replenish hydration on the surface of your face.

• Toning

Since aging interferes with natural oil production that results in skin losing its flexibility, it’s common for older women to struggle with dehydrated skin, which then leads to more wrinkles. Using a toner is a surefire means to counteract this, as it rehydrates the skin and revitalizes some of the oils that cleansing might have stripped away. Toning also prevents pores from clogging over and lends a smooth sheen that will be helpful for your foundation application later on.

• Exfoliation

Arguably the most crucial step when it comes to skin care for mature women, and an undeniable means of enabling your makeup to last longer. Because the outer layer of your skin is usually comprised of dead skin cells that thicken over time, exfoliating at least once a week will slough off these dead cells and reveal bright and fresh skin underneath. Ensure that you do ample research on the kind of exfoliant that will work best for you, and always start off slow to give your skin a chance to acclimate.

• Moisturizing

This is an essential part of the process in order to lock in the hydration that mature skin sorely lacks. For older women, it’s also best to utilize a moisturizer that is designed to revive your skin tone and stimulate skin cell renewal. Remember that the face isn’t the only place where signs of aging appear! Make sure to apply moisturizer to the neck and chest area as well.

• Sunscreen

You’ve more than likely grown up hearing about the negative consequences that prolonged periods in the sun can have on the skin, and for good reason. Direct exposure to sunlight will not only increase visible effects of aging, but will also speed it up. Sunscreen should be worn rain or shine and must be reapplied throughout the day. Choose a brand with a decent amount of SPF in it to really reap the full benefits.

Anti-Aging Makeup Tips: Foundations

Once you’ve finished with skin care, your face is ready for the first layer of artistry: foundation. Much like its name, foundation is the base on which the rest of your makeup will rest on. From color to composition, to the best anti aging makeup tips surrounding foundation for acne prone skin, there are plenty of options to sift through!

The right foundation provides coverage over areas that may need a bit of smoothening out or blemish control. In addition, foundation also acts as a means to completely even out your skin tone in a manner that a skin care regimen may not be able to do. And while there’s no such thing as flawless, pore-free skin, a little foundation never hurt anybody. It’s a great way to brighten up your appearance and arm you with a youthful glow.

The first rule of thumb when it comes to foundation application is to buy the correct shade. Using the wrong foundation tint will only look obvious and unnatural and will stand out in stark contrast to the rest of your makeup. There are several factors to take into account when selecting a foundation pigment, namely your skin tone, overall complexion, and skin type.

Different foundation formulas are available to cater to a variety of skin types. Cream and stick foundations work best on dry skin, while powder foundations will do wonders for those with oily skin. There are even foundations that are scent-free and hypoallergenic if your skin is particularly sensitive.

If you deal with dark spots and other blemishes, consider a liquid foundation that offers full to medium coverage. On the other hand, if you’re more inclined towards a natural finish or have a fairly even complexion, go for a foundation that is slightly more sheer.

To find your precise shade, it’s advisable to swatch directly onto the cheek as opposed to the arm, since this is where you will find the closest hue to your natural skin tone. Make sure to leave the foundation to sit in place for a few minutes, as some foundations will oxidize and become slightly darker than its original color after application on the body.

The Right Foundation for Dry, Aging Skin

Always purchase a foundation that is designed specifically for mature skin. You may have sworn to stick with your preferred brand of tinted moisturizer for all of time, but these products don’t often stand a chance against a lifetime of laugh lines and forehead creases.

There are plenty of choices, and many popular cosmetics brands carry items solely for older women, featuring products charged with ingredients to tackle issues such as enlarged pores and dullness. The foundations in these ranges are usually infused with skin care staples like hyaluronic acid and vitamin C that work to enhance hydration and brighten up the surface of the skin.

If you’re using a powder foundation, make sure it doesn’t end up cakey or creased. If you’re working with a liquid foundation, ensure it doesn’t sink into your fine lines. Each type of foundation definitely poses its own pros and cons, but at the end of the day, be sure to assess the ingredients list for any of your specific needs. Opt in for a foundation with SPF in it for an added dose of sun protection.

Anti-Aging Makeup Tips: Concealers

Though foundation is a great way to initially smoothen out the skin tone and prep your face for the rest of your makeup, even the most high coverage foundations might not be adequate enough to properly cover up certain problem areas on the skin. This is where concealer comes into play. Normally applied under the eyes and on the forehead and chin areas, concealers lend a more thorough and intense form of coverage that gives skin the appearance of being truly blemish-free. Concealers are best put on right after foundation because they are lighter in texture. This will also ensure that you don’t accidentally rub it off.

• Similar to foundation, there are different kinds of concealers designed to cater to an array of needs, such as those that are used to hide sun spots, high coloring, and pigmentation.
• You should be especially careful when applying concealer under the eyes because this is where the skin is the most delicate. It is also the first part of the body to develop the more noticeable signs of aging like fine lines and crow’s feet.
• As much as possible, use a concealer that will also provide nourishment to the skin in the form of antioxidants. Vitamin C is a powerful anti-aging ingredient that also brightens skin, so consider this a one-stop shop for your concealer criteria.
• In addition, search for concealers that come with moisturizing and firming peptides that will produce collagen to tighten and firm the skin. It’s important to keep the under eyes hydrated since this will also lessen the chances of your concealer creasing or becoming flaky.

True to form, the color of your concealer can also make or break how flawless your makeup turns out. For the most natural-looking outcome, under eye concealer should not replicate the skin tone exactly. While your foundation shade should be accurate, concealers are used to brighten up the features. For this reason, your chosen concealer should be around two shades lighter than your skin. A good method for testing if a product is a decent match is by swatching it over the purple and blue veins on your wrist. If the concealer manages to cover up the colored veins while still appearing natural, this is the pigment for you. For dark spots and other marks, apply concealer and then dab them over with a beauty sponge or blender so that it really sinks into the skin and blends in.

Anti aging makeup tips for concealer:

• When putting on concealer, older women will want to utilize a product that comes fitted with a doe-foot tip. This kind of tool increases the ease of application for it allows for women to simply dab a small amount onto the problematic sections of the face and then build up on them should they desire more coverage.
• It’s also preferable to be as light handed as possible when applying concealer because you do not want to pull or tug at the skin, especially since this will also ruin your foundation.
• You can also consider using a concealer or eyeshadow brush as the soft strokes will allow you to swipe the product on with more practiced control.

For mature skin, keep in mind that it’s better to be less liberal with concealer because attempting to disguise all wrinkles and lines will only throw them into even sharper relief. Be strategic about the parts you want to cover up, and embrace your natural beauty for the rest.

Anti-Aging Makeup Tips: Cheeks

Cream, Powder, Gel?

Blush is one example of a makeup product that has withstood the test of time, and it’s no wonder. No matter what age you are, there’s nothing more youth inducing than a splash of bright pink across the planes of your face. As you get older, your skin tone becomes more uneven and cheeks start to lose their color and grow less defined.

While there are many different forms for putting on blush, the general consensus when it comes to mature women is that it’s best to use a blush stick with a cream formula. This is due to the ease of application and the relatively simple means of building up the hues to add that healthy flush.

Cream blushes are also less likely to settle into the creases around the eyes and mouth, unlike a powder blush that will accentuate wrinkles. Though powder blushes may be revered for their ability to control oil secretion, because aging skin produces less oil to begin with, using a powder blush will only dry out your skin even more. If you’re an older woman with significantly oily skin, you might be able to work with a powder blush, provided that you use it sparingly and dab it on the right places to accentuate features.

The Look

While the point of blush is to lend the appearance of the vigor of your earlier years, it’s also important to apply it in as natural a manner as possible. This means selecting the right color to use with the rest of your makeup.

• Cartoon red cheeks may seem like the fastest way to take ten years off the face, but be careful. This type of application will only have the opposite effect and draw attention to the contrast of your mature features as opposed to the hue that is most frequently associated with children.
• Subtle rose and baby pink shades work best with fairer mature skin because they are bright enough to bring notice to the face in a good way, but are also easy enough to mix in with most skin tones.
• If you have more olive-toned skin, consider mauve pigments and peachy hues.
• For darker skin, berry tints will work wonders.
• Depending on the type of blush you use, you can heighten or diffuse the colors by dotting more layers and spreading it out with the fingertips.

Applying Blush to Older Skin

When it comes to blush, it’s all about how you wear it.

Many beauticians suggest putting blush on the apples of the cheeks. For older women, apply blush directly onto the cheekbones and then push it out moving inwards. This will cause your cheeks to appear lifted and perky. Take care not to be overly enthusiastic in doing this, as too much blush can make you look clownish.

Try first dotting a small amount onto the intended area and slowly blending it out to assess the depth and coverage of the tint. If you decide that this needs a bit more touching up, keep building on it until it reaches its desired effect. Make sure to continue blending until the pigment looks like a natural extension of the skin. Remember, blush that simply sits on top of the face will only show off wrinkles and other fine lines even more.

Anti-Aging Makeup Tips: Eyes

Eye Makeup Application Tips for Older Women

They say that the eyes are the windows to the soul, and should therefore be dressed up accordingly. Elevate your appearance with just a single smear of liner across the eyelids, or a touch of pigmentation to the inner corner. Go from casual to dressy in a matter of seconds!

Applying eye makeup in general is an entire process on its own. Begin armed with a slew of tips, suggestions, and commentary that range from the various eye shapes and what to do with each one. There are plenty of debates and opinions on lid and waterline liners, blending techniques, and much more. When it comes to eye makeup for mature women, the trick is to return to the basics when it comes to what shadows to use and how to do your eyeliner. Though the knowledge on how to do a perfect winged tip may stay with you forever, you might find that style is no longer suitable as you grow older.

First things first, start by priming your lids. Even if you don’t typically have oily lids, primers are a fantastic means of ensuring that your makeup will stay in place as you go about your day. Primers also reduce the visible signs of aging, since the skin over the eyes tends to grow thinner over the passing years. When this occurs, this results in the skin turning somewhat transparent, making the purples and blues of the veins stand out more than you’d probably like. Tap a thin layer of primer over the lids to even out the skin tone, and this will also guarantee a more vibrant eye shadow application.

Eyeshadow

As soon as you’ve prepped your lids, you’re now ready for some eyeshadow.

Choose shades that will play well with your features and highlight them in a positive light. While selecting an electric blue eyeshadow may seem like a lot of fun, adding an excessively heavy color to the eyes will only increase years in the face and magnify crow’s feet and wrinkles. For mature skin, stick to neutral shades like soft pinks, taupes, and warm browns.

• Stay away from glitter or shimmery eye shadows. These tend to settle in the folds and wrinkles on the eyelids, and can be really aging.
• Gravity is not our friend, so you want to open up the eyes and make them look bigger as much as possible. A good rule of thumb to follow when applying shadow is to use a small eyeshadow brush and start from the outer corner of the eye to work the tool inwards. This will cause the pigment to fade in naturally and aid in your goal of enlarging the eyes in order to bring focus to them.

What Is The Best Mascara For Older Women?

Another tried and tested contender in the eye makeup game is the ever-handy mascara. It’s not uncommon for eyelashes to change as we age, and there are many older women with thin or no eyelashes at all, who are frustrated and discouraged when applying eye makeup.

The best mascara for women over 50, 60, or 70 should be easy to apply, remove, and enhance the look you are trying to create.

It’s imperative that you pick the right kind of mascara, as older women’s eyelashes tend to become more sparse and brittle with age, so mascaras that are made with thickening formulas may not always be a smart idea. This could even result in your eyelashes clumping together or falling off.

• Choose mascara infused with ingredients that are designed to nourish the hair while at the same time providing a natural definition.
• During application, make sure that the mascara wand is capable of coating all lashes evenly.
• And don’t fret about growing out of using black mascara; it’s definitely suitable for all ages. But if you find this a bit too severe for your taste, a brown one is just as good.
• To begin, gently curl the lashes with an eyelash curler starting at the root.

Eyeliner

Now that the bulk of your eye work is done, it’s time to top it off with a smidge of eyeliner.

When used correctly, eyeliner is an older woman’s best friend. It’s gift is adding definition to the eyes by making them appear larger. Feel free to trace your upper lid with a touch of eyeliner, but definitely stick to a “less is more” philosophy when doing so.

Eyeliners that are too dark and too thick, especially on the lower lash lines, will drag your features down, making your eyes appear smaller. Finish it off by gently smudging out the liner to provide a fuller effect around the eyes.

Lip Tips

Adding color to the lips is a move that is bold enough to bring a little life and energy to the face, even without the rest of your makeup products.

Your lips need as much TLC as the rest of your body. Using a lip balm as a base before you put on lipstick or gloss gives the effect of your lips appearing plumper and fuller. Another option is to make use of a gentle lip scrub. Similar to how exfoliating the face rejuvenates and resurfaces the fresh skin underneath, exfoliated lips will make them softer and help the pigments glide on with more ease.

• As we age, lines around the mouth become less noticeable. Lip color may begin to settle in areas beyond the parameters of your lips. In order to combat this, using a lip liner is the preferred method of increasing and heightening definition and preventing color bleeding.
• This lip color technique is also a handy means of balancing out asymmetrical lips. Try this with a pigment close to your natural lip color. You should also check that the formula being used is soft enough to move with ease as you encircle your mouth. To create symmetry, draw inwards starting from the corner of your mouth and head towards the Cupid’s bow.
• Another tip is to use a lip primer along the edges of your mouth to guarantee that the color will stay within the perimeter of your lips.
• This should come as no surprise, but utilizing a dark colored lipstick will inadvertently age you. As we tend to lose definition in our lips, dark shades will only make them look thinner and less full.
• When it comes to choosing a color, stick with nude pinks, mauves, muted roses and corals, or berry tones. Avoid beige and brown tints because – they blend into your lips too much and make them disappear. The key is to select something that is at least one or two hues darker than your normal lip color.
• Consider lip products that come infused with moisturizing agents you can layer on top of the lip balm for an added shot of hydration.
• Much like doing your lip liner, lipstick should be applied moving inwards. You may also opt to use a brush to diffuse the edges of your mouth once done so that the effect is one that is less harsh.
• Putting a gloss on top is a great way to add some age appropriate shimmer and sparkle. Go with one that is not too sticky or heavy and will sit well on top of your mouth.
• Ensure that the color lasts longer by building up the lipstick and then blotting out the excess with a tissue, while also pushing the pigment onto the lips.
• Make sure to coat your lips evenly, as fading lipsticks will only look more dated. A
• Use a glossy formula for lip products as much as possible. Matte finishes will accentuate the hard lines around the mouth area.